Search engine optimization (SEO) represent the process of improving the online visibility of a website or a web page in a web search engine results that have not been paid. Generally, the websites appearing more frequently or higher in the search results list, generate more visitors from the search engine’s users which are sometimes converted into customers. Search engine optimization can target various kinds of search, such as image search, video search, academic search, news search and vertical search engine specific for industry. The main focus of SEO is on national and international searches.
A SEO services help ensuring that a website is accessible to a search engine and increases the chance that the site will be more visible and ranked highly by the search engine. These services are mostly provided into bundled packages of SEO tasks and services and these bundles range from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support. A wide range of services like keyword and keyphrase optimization and research, technical website SEO audits, optimization of specific pages, sitemaps and any additional tasks if it meets needs of client’s business website or web page are offered by a SEO agency.
SEO services can be divided into two groups, white hat services and black hat services, based on which SEO method they use. White hat ones are more trustable and product will have longer results. SEO services classified as black hat does make a web page get high rank but it will not last long. There is also a risk of website being completely banned by the search engines. SEO services that SEO agency should provide are website structure analysis, website content analysis, optimization of structure and code of website, optimization of onsite content, analysis and optimization of off-page content and factors. When hiring a SEO agency, important note is to research which techniques they use.
Website structure analysis should include checking security level of the website, analytic setup, checking search engine crawlers and site errors. It should also include reports of indexed status, page speed and conversion rates, as well as optimization of sitemap and meta elements. Content analysis should check duplicate content issues, missing pages, poorly ranking content, poorly targeted keywords and more depending on the website content. This is where optimizing on page content comes and role of SEO agency is to get rid of duplicated ranking, work on keywords and keyphrases, update landing page or create new one, add images, videos, format text and visually tweak web pages.
Sometimes optimization of website’s structure and code is not needed, but SEO agency will mostly work on optimizing code so speed is increased, sitemaps, internal links. Off site presence is equally important so SEO services also need to focus on local SEO tactics, update accurate information of directory listings and find new directories to add to the website, release press releases as well as other newsworthy content, research about noncompetitive blogs which can help with links in exchange for guest posts.
An article by Dougles Chan, SEO Singapore Master. He writes articles on recruitment agency, recruitment business, digital marketing and advanced SEO tips. He can be located at: 1 Rochor Canal Rd, Sim Lim Square , Singapore 188504, Sim Lim Square, commonly referred to as SLS, is a large retail complex that offers a wide variety of electronic goods and services ranging from DVDs, cameras, phones, video cameras, and computer parts and laptop repair servicing.
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